ABOUT WHAT NAY LIKES
What Nay Likes is a fashion and lifestyle concept brand created by Nay, the influencer and creative behind This Thing Called Fashion. Built around her distinct taste for the finer things in life, the brand curates clothing, jewellery, candles, accessories and unique tasteful pieces into a cohesive lifestyle experience. At its heart, What Nay Likes is about making great style feel effortless, authentic, and accessible.
The brand was born from a simple belief: that fashion should be easy to enjoy and even easier to wear. Instead of overwhelming customers with endless options, What Nay Likes offers a thoughtful selection of Nay-approved pieces that feel personal, practical, and stylish. Every product is chosen with intention, reflecting a blend of editorial chic and everyday warmth with quality.
What Nay Likes champions curation as a lifestyle. Customers can explore full looks, discover unique creatives, and shop items exactly as Nay would style them.Â
More than a store, What Nay Likes is a community. It celebrates the people who love fashion, those who love expressing themselves, and those who simply want to look good without overthinking it. Through storytelling, real-life styling, and creative collaborations, the brand creates a space where customers can connect, feel inspired, and discover new ways to express their personal style.
What Nay Likes is where influencer credibility meets curated shopping. It is the bridge between inspiration and your closet — a curated lifestyle, exclusively by Nay.
